Buying Group Composition
19,869 contacts across 3 operating groups × 6 innovation themes
AT&T
19,869 rows
Composition Heatmap
3 × 6 = 18 cellsAI
Automation
Modernization
Observability
Orchestration
Risk & Compliance
Centralized IT / Digital Infrastructure
49196 roles
66476 roles
24886 roles
2176 roles
3216 roles
28096 roles
Communications
7806 roles
5585 roles
2136 roles
295 roles
1185 roles
3116 roles
Latin America
816 roles
996 roles
506 roles
—
74 roles
2226 roles
Buying Roles
Decision Maker
Influencer
Uber Champion
User/Practitioner
Ratifier
Champion
Global Role Distribution
18%
Decision Maker
3,505
15%
Influencer
3,079
2%
Uber Champion
482
23%
User/Practitioner
4,521
10%
Ratifier
1,948
32%
Champion
6,334
BMC Personas
M
Molly
Strategic Leader
→ Uber Champion
G
Glen
Decision Maker
→ Decision Maker
B
Bryan
Evaluator
→ Influencer / Ratifier
K
Kara
Practitioner
→ User / Practitioner
Select a Cell
Click any cell in the matrix to explore its buying group composition